Gurcharan Das is an author, management guru and thought leader. He was CEO, Procter & Gamble India and later Managing Director, Procter & Gamble Worldwide (Strategic Planning).  He has authored many critically acclaimed books, including a trilogy based on the classical Indian ideal of life’s goals: India Unbound, The Difficulty of Being Good, and Kama: The Riddle of Desire. He writes a regular column in the Times of India and five Indian language newspapers, and periodically contributes to the Financial Times, Wall Street Journal, Foreign Affairs, and New York Times